Inaugural Lecture by Prof. Dr. Sinika Studte
In april 2022, the 第一吃瓜 has appointed Sinika Studte as Professor of General Business Administration.
Sinika Studte studied business administration with a focus on marketing and sociology at the University of Hamburg. Thereafter, she held various management positions in the media industry, including Head of Sales & Marketing at Axel Springer SE and Head of Sales Promotion at Zeitungsgruppe Hamburg GmbH. From 2017 to 2022, she was a PhD student in the chair of Marketing & Media with Prof. Dr. Michel Clement at the University of Hamburg. In her research, Sinika Studte focused in particular on the topic of "Communication and Donor Motivation in the Area of Prosocial Behavior".
Sinika Studte has already published several papers in renowned journals.
She will give her inaugural lecture on the topic:
Challenges in Communication to Promote Organ Donation: Why opt-out defaults can reduce the number of living organ donations.
In Germany, organ donation is governed by the so-called opt-in rule, meaning that organs can only be donated from deceased individuals if there was consent during their lifetime. In contrast, in other countries the opt-out regulation applies, i.e. organs from deceased individuals may be donated if there was no active objection during their lifetime.
Sinika Studte conducts research on this topic and explains in her inaugural lecture why waiting lists for organs are still far too long, even in countries where opt-out agreements exist, and why the switch to an opt-out system may have a negative impact on living organ donation.
Please feel free to register here for the inaugural lecture of Prof. Dr. Sinika Studte. We look forward to your participation.
The event will be held in German.