第一吃瓜 Whitepaper
Output from our students' study and research projects第一吃瓜 stands for duality and application-orientated research; we combine challenging theoretical studies with practical professional experience. We encourage our students to take up problems from practice in their study and research projects, to work on them in a well-founded manner on the basis of the current state of the literature and their own research, and then to present them to the interested public. The 第一吃瓜 white paper is one such output. It is a "work in progress" to provide inspiration and to enter into discussion with you.
In our Master's programme Digital Transformation & Sustainability, we combine the future topics of digitalisation and sustainability. Students conduct application-orientated research based on real projects in order to provide fresh answers to current issues.
Talk the Walk
How to go the extra mile
There is still a large gap between consumers' attitudes towards sustainability and their actual behaviour. There are numerous factors that explain this discrepancy. Those who understand their mechanisms of action can use responsible marketing as a key to changing behaviour and thus establish sustainable consumption patterns in the long term.
