Prof. Dr. Henrik Meyer-Hoeven
Professor of Human Resources / Organisation
The digital transformation of products and markets creates many challenges as well as opportunities for existing businesses. The 鈥淚ntrapreneur-Profile鈥 focuses on methods and skills necessary to support and enable innovative and possibly disruptive processes within existing companies. The successful 鈥渋ntrapreneur鈥 will use selected start-up methods to support the transformation processes from within the company.
Title | Format | Duration | Description |
---|---|---|---|
Lean Start-up Techniques | Mindset | 8 hours | Learn how modern companies use entrepreneurial management techniques to transform their corporate culture and drive long-term growth 鈥 with a particular emphasis on innovation and digital transformation. Selected lean management concepts are Minimum Viable Product (MVP), Continuous Deployment, Growth Hacking, Design Thinking, Scrum, Business Canvas and Visualisation Techniques. |
Business Model Innovation | Mindset | 8 hours | The seminar conveys the substantial threat of digitalisation and possible solutions to existing business. Topics like Platform Economy, Network and Lock-In Effects as well as the four C鈥檚 of Internet business models are covered. |
Design Thinking | Deep-Dive | 16 hours | This seminar will illustrate the basics of Design Thinking and why and how it is used in digitalisation projects. Using this technique, you will develop a 鈥減retotype鈥 for a given problem, which is a viability test even before a prototype is created, present your idea and reflect on the process. |
Proof of Concept | Implementation Workshop | 32 hours | Apply the methods and skills of start-up companies, especially the user-centred innovation process of Design Thinking combined with agile project tools and a lean-start-up approach. It will give you the opportunity to test and improve your own or your company鈥檚 innovative product ideas. |
Professor of Human Resources / Organisation
Professor of Business Administration
Modules: Lean Start-up Techniques, Design Thinking, Proof of Concept
michael.hoebig(at)hsba.deProfile